Advertising mood board and analysis

I chose these brands too put in my mood board because my target audience will use them. For example, 8-12 year olds will definitely visit fast food franchises like KFC and McDonalds, drink drinks like Coca cola, Sprite, Fanta, eat lots of chocolate, for example Galaxy chocolate, and go to a place called Elle Moo’s. When I was 8-12 I visited Claire’s accessories a lot and I believe that this age group still does visit Claire’s accessories, so I decided to include the logo in my mood board. At this age group it is considered “cool” too wear designer brands such as Hollister and Superdry, and many of the young people wear New look Clothes, as they can’t afford Topshop, Zara etc. My Target audience choose to visit places like Funky Monkey’s and Pleasure wood hills so I decided to put the logos on my mood board. I chose to put the Mother Care logo on my mood board because it is unlikely that the young people will be buying the magazines because the parents usually buy the magazines for them, so I put an advertisement in there for the adults as well.