Thursday, 12 February 2015

Overview of the magazine industry


There are more than 8000 titles published in Britain which can be categorised as follows:

1.    Consumer (general and specialist) sold in newsagents and available online;

2.     Business / trade / professional / B2B - for people at work;

3.     Customer magazines that organisations to give to their customers as a form of marketing;

4.     Staff magazines to inform staff about their company

5.     Newspaper supplements - come free as part of daily or Sunday paper;

6.     Part works - a set number of issues builds up into an 'encyclopaedia' on a specific topic;

7.     Academic journals - for university-level discussion of all sorts of arcane topics.

 

In the UK today, there are over 3,200 titles, as opposed to in 1980 when there was 1,383.

1.4 billion Magazines are sold each year, as opposed to in 1970 when it was 2.1 billion sold a year, and 1.2 billion in 1992.

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